As a midwife, I often get asked about baby carriers and slings, and I love helping parents figure out what works best for them. Today, I’m taking a closer look at the Momczoy Purehug Baby Carrier — a new carrier that’s getting quite popular.
Why Carry Babies
One of the first things we encourage parents to do is hold their baby skin to skin. Feeling safe, warm, and connected to a caregiver is vital for babies in the early days and beyond. Carrying a baby in a sling is a natural way to extend this closeness, helping to support their breathing, heart rate, temperature and stress response, while also contributing to healthy brain development. This isn’t a parenting trend or a “hippie mum” idea — it’s a time-tested, evidence-based way of helping babies and parents feel calmer, more connected and more confident together.
What the Carrier Promises
The Momcozy carrier is marketed as a front-wear and parent-facing only, three-in-one carrier. It is certified for use with babies weighing 7–45 lb (approximately 3.2–20.4 kg), which includes newborns from a weight perspective. The manufacturer recommends use from 3 months onward based on developmental and positioning considerations. The carrier is adjustable across different stages as your baby grows. It has padded leg openings, a thick supportive waistband, and wide straps designed to distribute weight comfortably. The fabric is machine-washable and tumble-dryable, which is a practical feature for parents with babies who like to get messy.
How It Feels
When I tried this carrier with my two-and-a-half-year-old (15 kg, around 33 lbs), I found it sturdy and well-made. The straps are wide and comfortable, even for a plus-size parent like me, and the waistband gives good support.
The first time you try it on, adjusting it to fit properly is important and may feel a little tricky. Having someone to help you will make things much easier, and looking in the mirror can be helpful when checking if your babys’ position is correct. Once it’s adjusted to fit the wearer, using it is simple — just pass the two straps over your shoulders and click the buckle in. There are also helpful elastics on the ends of the straps to take up any remaining slack, keeping everything neat and secure. For any questions about positioning and adjustments, the Carrying Matters website is a neutral resource produced by a UK GP.
That said, I did notice that older or larger babies might outgrow the seat panel before reaching the stated weight limit, and this is something to consider if you plan to use it long-term. Because it’s front-only, you can’t switch to back-carrying, which may limit its use as your baby gets heavier.
Reflecting on wearing my own baby after a vaginal birth, I found babywearing generally comfortable, but mothers should pay attention to any new-onset back pain or wound discomfort, particularly following a caesarean section. Waistbands should be higher on an adult wearing a newborn baby so as not to disturb a caesarean wound, however parents should be advised that any discomfort felt from babywearing should be monitored. Adjusting the fit or taking regular breaks may help with this.
Diversity & Practical Considerations
One thing I like about this carrier is that it doesn’t have an overwhelming amount of thick fabric, which can be a real plus for parents who are sensitive to touch or easily overstimulated. It’s also a lighter option for anyone who tends to overheat, which is particularly relevant for new mums whose hormones can make them feel warmer than usual.
On the flip side, the buckles are thick and robust, so opening them requires a fair amount of pressure and dexterity, especially when the carrier is brand new. This might be tricky for someone with limited hand strength or coordination at first, but once you’ve used the sling a few times and become familiar with it, it generally becomes much easier to manage. Should you opt to wash or tumble dry your carrier, please ensure you make regular checks of the buckles to ensure exposure to heat has not caused any additional stress on buckles.
If you ever feel unsure about positioning or adjusting the carrier, it’s worth seeking support from a local babywearing specialist or sling library. These services let you try different carriers, get hands-on guidance, and feel more confident about using your sling safely and comfortably.
Safety First: T.I.C.K.S., Hip Health, and Head Support
Safety is always my top priority when it comes to babywearing, and there are a few key principles I always keep in mind. The T.I.C.K.S. guidelines are a great framework for all slings and carriers:
- Tight: Keep your baby snug against you to ensure that baby’s chin is off their chest and their nose and mouth are clear.
- In view at all times: Make sure you can see their face.
- Close enough to kiss: You should be able to kiss their forehead without bending.
- Keep chin off the chest: Leave at least a finger-width gap under the chin to keep the airway clear.
- Supported back: Baby’s back should stay naturally curved, with tummy and chest against you.
When it comes to the hips and spine, the International Hip Dysplasia Institute (IHDI) recommends keeping babies in an M position: hips spread, knees slightly above the bottom, and thighs supported to the knee joint. This carrier has padded leg openings to help achieve this position, and includes helpful diagrams in the instructions to show what this positioning looks like. Some parents may find it helpful to access additional information and, with this in mind, the Carrying Matters website is a useful resource for positioning and fitting guides for a range of types and styles of babywearing.It’s also important to remember that babies have a naturally curved, C-shaped spine in the first months of life. Carriers should allow this gentle curve, rather than forcing the baby straight or flattened. For younger babies with less head control, this carrier’s foldable neck support can help prevent the head from flopping back, but it’s soft padding, not rigid, so it may fold under the neck if the baby leans or moves. Extra attention is needed in these early months.
Finally, while slings aren’t linked directly to SIDS, fatal accidents have occurred when a baby’s airway was blocked, often because the chin was pressed to the chest or the nose/mouth covered. Always keep your baby’s airway clear.
Practical Considerations
- Front-only: Not suitable for back-carrying or placing the infant in a world facing position.
- Winter use: You can wear it under a coat for extra warmth.
- Cleaning: Machine-washable and tumble-dryable at 40°C.
- Ease of adjustment: The popper system adjusts in three stages to fit your baby — not super fine-tuned, but straightforward once you get used to it.
Who Might Find This Carrier Helpful
- Parents who prefer strap-style carriers rather than wraps or more complex buckles.
- Plus-size parents or those who want wide, supportive straps that don’t dig in.
- Caregivers looking for a mid-range carrier that is practical for everyday use.
Things to Keep in Mind
- Babies may outgrow the seat before reaching the stated weight limit. The seat will still be able to hold their weight, but for taller infants the seat may not provide adequate leg or body support.
- Front-only use can get heavy as the baby grows.
- Caregivers experiencing any new pain in their back or a caesarean wound should consider a fit check from an experienced babywearing practitioner.
- Young babies with limited head control need careful attention; the foldable neck support is soft and can fold under the neck, so the head may need extra support.
- Always ensure clear airflow — the baby’s chin should not be pressed to their chest, and the nose and mouth should remain uncovered.
Final Thoughts
The Momcozy Purehug baby carrier is well-constructed and comfortable for both parent and baby, especially in the early months. With proper attention to T.I.C.K.S., hip positioning, and airway safety, it can be a practical option for parents looking for a front-only carrier.
It falls in the mid-range price bracket which some parents may find suits their budget, but keep in mind that as your baby grows, you might need something more adjustable or suitable for back carrying.
Disclaimer
This review is intended for informational purposes only and is not an endorsement or recommendation of the product.
