We Support Breastfeeding
Breastfeeding is a natural and beneficial practice that provides numerous advantages for infants and mothers, contributing to optimal growth, development, and well-being. Therefore, we support the recommendations of the World Health Organization that children initiate breastfeeding within the first hour of birth, be exclusively breastfed for the first 6 months of life, and be introduced to nutritionally-adequate and safe complementary (solid) foods at 6 months together with continued breastfeeding up to 2 years of age or beyond.
Breastfeeding Benefits Babies and Mothers
Breastfeeding offers remarkable benefits for both infants and mothers.
For babies, breast milk provides essential nutrition and protection against diseases while fostering cognitive development. Tailored to meet an infants' unique nutritional needs, breast milk delivers the perfect balance of vitamins, protein, and fat for infant growth, making it easier to digest than formula.
Additionally, breastfeeding helps safeguard against infections and diseases, reducing the risk of conditions such as sudden infant death syndrome (SIDS), obesity, cardiovascular disease, diarrhoea and vomiting. By delivering the vital nutrients necessary for healthy growth and development, breast milk ensures a strong foundation for a baby’s overall health.
Beyond its nutritional superiority and immune protection, breastfeeding is associated with significant emotional and psychological benefits. By promoting bonding through skin-to-skin contact, it allows mother and baby to feel each other's warmth and heartbeat, creating an intimate connection. Breastfeeding also helps babies recognize their mother's voice and scent, fostering a sense of belonging and comfort. This deep bond triggers the release of oxytocin, often referred to as the "love hormone", which not only reduces stress but cultivates feelings of trust and security.
For mothers, breastfeeding offers notable physical benefits as well. It has been shown to lower the risk of breast and ovarian cancers and support postpartum weight loss and healthy maintenance.
We Prioritize Mom’s Choice and Advocate for Breastfeeding Holistically
We are dedicated to putting moms first by encouraging them to trust their instincts and make choices that feel right for them. When a mother chooses to breastfeed we’re committed to providing her with unwavering support. Through our work, we understand the challenges and barriers she may face, including stigma, lack of familial and societal support, discrimination, exhaustion and inflexibility. That’s why we offer a wide range of practical breastfeeding products and solutions—from hands-free breast pumps to portable bottle warmers to massagers, nursing/pumping bras and more—all thoughtfully designed to better support moms on their breastfeeding journeys and enhance their experience.
Additionally, through our Momcozy Care Program, we offer free, evidence-based webinars with lactation professionals and have created caring communities and networks which encourage peer-to-peer support, house regular Q&A’s with experts and allow moms for resource exchange. Combined, these initiatives work to alleviate social stigma, diminish frustration, and equip mothers with what they need to breastfeed confidently. This holistic approach highlights the significance of honoring mothers, recognizing their unique needs, and empowering them throughout their parenting journey.
